We in the Vietnamese community can be a little old-fashioned... we just want to work hard... and don't always have the time to manage the image of the business... we don't realize that public relations is critical to the success of a company. ThinkViet understands what we want to do with Lee's Sandwiches: our goal is to expand beyond our Vietnamese customer base, and appeal to mainstream consumers... we realize that's where the growth potential lies.... With the help of Think Viet, we're building better relations with San Jose City Hall and the San Jose State University... Students are a big market for us. At Lee's Sandwiches, we've been catering almost exclusively to Vietnamese customers. To tap into the huge mainstream demographic, we need to revamp our image and dress for success... we are changing the atmosphere of our restaurants... so that there is no discomfort to mainstream customers, and yet we appeal to our existing Vietnamese base.